Loading Events
Loading Events

« All Events

  • This event has passed.

Data Driven Digital Marketing – Two Part Course

May 11, 2020 @ 8:00 am - August 3, 2020 @ 9:30 pm ACST

Data Driven Digital Marketing - Two Part Course
Course Outline

Seventy five percent of companies see increased engagement when they use data-driven marketing. Despite this, 87% of marketers say data is their company’s most under-utilised asset. This a two part course that will help you transform into a digitally savvy, data-driven marketeer in a matter of weeks.

What You Will Learn
  • Understand fundamental concepts in computer programming
  • Learn how to write code in Python using conditional statements, loops, functions, and objects
  • Learn how to test and validate the correctness of your code (debug your code)
  • Be exposed to the data analytics toolkit which includes Pandas, NumPy, MatplotLib, SciPy, and much more
  • Use data to identify and evaluate marketing opportunities to meet objectives and reach your target audience
  • Understand key aspects of data sources, measurement, analysis and reporting
  • Apply insights gained from data to various types of data-driven marketing techniques including retargeting, conversion optimisation and segmentation
Certification Obtained
  • Statement of attainment for BSBMKG501 – Identify and evaluate marketing opportunities
What You’ll Need

Computer

Details

Start:
May 11, 2020 @ 8:00 am ACST
End:
August 3, 2020 @ 9:30 pm ACST
Event Categories:
,

Venue

Darwin Innovation Hub
48-50 Smith Street
Darwin, NT 0800 Australia
+ Google Map
View Venue Website

Details

Start:
May 11, 2020 @ 8:00 am ACST
End:
August 3, 2020 @ 9:30 pm ACST
Event Categories:
,

Venue

Darwin Innovation Hub
48-50 Smith Street
Darwin, NT 0800 Australia
+ Google Map
View Venue Website